Shadz Loresco

Over the past year, Hotjar has evolved into a more intuitive, one-stop software solution that gives online businesses the best user and product insights. The result? A suite of unified tools and features that simplify your job, from connecting with users and making faster decisions to increasing conversions and boosting that bottom line.

If you’re looking for a quick overview of 2023’s highlights, this infographic has it all! 🍿 Skim through month-by-month product updates, spot what you might have missed, and set the stage for nailing your UX strategy in 2024.

The past decade has seen AI—the simulation of human intelligence that enables a machine or computer program to learn, solve problems, and interact with its environment—become embedded in our daily lives. But ChatGPT and other generative AI systems usher in a new era.

This assistive technology makes skills like copywriting and coding significantly easier for anyone who can type the right prompts. At the same time, it has the power to transform entire business processes.

Multiple types of heatmaps—like click, move, and scroll heatmaps—have proven vital in visualizing complex interaction data. But when you’ve spent several minutes, even hours, toggling between them to glean on-page engagement insights, haven’t you wished to the analytics gods that there was a more efficient way to do your job?

We’re no deities, but we heard you. Hotjar’s alternative to this imperfect science isn’t a magic button, but another type of heatmap. Everybody, say hi to Engagement Zones. 👋

While product, UX, and marketing teams help shape a website or app’s homepage, a more powerful group holds the reins: the users. Their needs and preferences are key deciding factors in locking in an effective homepage design.

Ensure you’re right about what your users want: dive into their motivations and behaviors, and apply the resulting insights to every step of the design process. Then, create a homepage that not only looks visually stunning but also excels in user experience (UX).

As your team's data partner, you empower colleagues to make predictions and decisions by seeking out valuable insights into your users, products, or services. But who—or what—empowers you? What data analytics tools do you rely on to accomplish your day-to-day work?

If you still need to find your go-to solution, try Hotjar.

No business can please all prospects all the time (if you can, tell us your secrets!). But suppose a customer is unhappy with your brand, product, or service. Would you rather hear it from them directly, or find out by chance on social media or third-party review sites?
Capturing direct feedback from real users certainly sounds like the better option—and, luckily, it’s become much easier to do.
Nowadays, small and midsize businesses (SMBs) with limited resources can conduct online surveys at ...

As seen with ChatGPT's recent popularity, chatbots have grown from generating basic replies to becoming virtual assistants with advanced artificial intelligence (AI). Today, they are a critical component in the ecommerce industry, enabling businesses to automate the mundane, optimise workflows, and offer customers both self-service and assisted service options.

With their ability to work 24/7 and handle a wide range of tasks, ecommerce chatbots are more important than ever in 2023. This translates to more time for companies to focus on what they do best and happy customers who receive the i

More or less, remote teams have encountered communication issues from their recently evolved way of working. Challenges can range from micro examples like employees handling too many tools to macro ones like the information technology (IT) team managing all of the following:

* Global communication systems
* Contact centres
* Communication apps

Such communication concerns can clog up workflows—with a broader impact on employee collaboration, efficiency, and connectivity. This type of situation requires a flexible solution. And that's where a cloud communications platform comes in.

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The big shift to digital defined the past year for many business owners and marketers. Of course, we can argue we were headed in that direction anyway. But the COVID-19 crisis drove the majority of consumers to flock to online channels, accelerating the adoption of technology-driven marketing by several years.

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In case you missed it, on January 19, Facebook rolled out changes to its detailed targeting options for advertisers. In a blog post explaining the update, Vice President for Product Marketing (Ads) Graham Mudd said the company is removing parameters that “people may perceive as sensitive.” As of writing, the platform no longer offers Facebook ads targeting options in the following main categories:
• Health causes (e.g., “breast cancer awareness”)
• Sexual orientation (e.g., “same-sex marriage...

LinkedIn, the popular professional networking site, has taken its suite of marketing solutions to the next level. In December 2020, it rolled out LinkedIn Product Pages as a new way for firms to drive high-intent leads using marketplace-like features such as product highlights, calls-to-action (CTAs) and social proof.

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Syncing your online store with Google’s Search and Discover surfaces is now simpler and easier. The search giant has partnered with WooCommerce to help the latter’s 4.4 million online merchants bolster their discoverability, visibility, traffic and sales.
This is wonderful news to brands and businesses already leveraging WooCommerce search engine optimization (SEO). However, for those who are still on the fence or stuck at the planning stage, this is your sign to build a site on the platform ...

To nurture prospects successfully, you must meet their needs at every stage of the buying process. It’s also vital to keep track of your website visitors and know at which touchpoint you’re losing them. It’s about time you build an effective sales funnel.
Converting prospects into paying customers takes time. Amid fierce competition and infinite choices, not everyone who encounters your brand for the first time is ready to buy from you right away.
A Gleanster Research study found that only 25...